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Your Talents
The essence of YOU, it is the sum total of your natural gifts + learned skills + knowledge + experience + character.
Venues
While in common language it is a place where a performance or competition will occur, in Brand YOU terms it is a community of
people, virtual or physical, unified by common (unique) characteristics including goals, needs or challenges.
WOW! Projects (R)
A (WOW!) project is a dynamic, compelling and stimulating tangible thing that must be done because it will make a huge difference
to someone(s). It is a collection of activities that add up to something that matters. As a coach, for example, your clients are your projects.
Add Value = Talents + Venues
When you express your talents for the people of a venue, you naturally add value to their lives in some way. This is why
you and they are here at this time.
Brand YOU! (R)
Your brand is a clearly articulated, highly marketable entity.
Creating yourself as a brand will enable one of life's greatest pleasures: to fully express your talents in the service of others.
(R) Brand YOU and WOW Projects are registered trademarks of the Tom Peters Company
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