Notes:
Getting Paid – The best gig is a paying gig

• Choose people you can easily serve, providing services they WANT to pay for. Add value just by showing up.
• Suction – Be the song that sticks in their heads
• Forget USP – address each individual's "Unique Buying Proposition"
• Sustainability – Many people singing your praises
• Choose to be well paid by people who greatly value what you can do for them – and they WILL tell their friends.
• Key Distinction: Focus on the buyer vs. Focus on what you are selling.

Strategy is about choosing what you will do AND what you will NOT do!

It's not what you know, it's NOT who you know… it's who knows what you know!