Value (adding): The specific problems you help solve or result you help produce combined with knowing what people want and need.
Venue: The community of people you intend to serve– can be physical or virtual.
Visibility: Put yourself in places where you exposed to the right community. You've got to be seen and heard!
Getting Paid: You've got to orient around producing - or helping to produce - a result!
Suction: Attraction + Sticking Power. When you are known for adding value (aka producing results)= suction.
Sustainability: Your business will become naturally sustainable when you are highly visible in your target venue

Contextual Points

• The essence of strategy IS making choices
• The key = deciding what your are NOT going to do
• To truly understand how you add value, you've got to ask people. It is extremely difficult to figure this out by thinking about it.
• Visibility is created by talking or writing. Few people are good at both.

Key Question:

What do your clients want and need that you can easily provide just by showing up and being yourself?

Messages:

Your unique voice and point of view have value – add them to everything you do.

Your focused intention is EVERYTHING