Passion (Values): Your brand must express what you care deeply about.
Talents (Quirks): Natural gifts, learned skills, education, knowledge, and bizarre obsessions.
Experiences: Your projects, accomplishments, adventures, big wins and fantastic falls.  Tell your story!
Self-Expression: where talent meets passion! Giving all you've got. "Shake what your mama gave you!"
WOW!: The moments / times you always remember, the memories you cherish. Projects that brought out your best.
Unique-ability: The combination that is unique to you. The "way of thinking" and "seeing the world" that is special Contextual Points

• Understand that you have been normalized and domesticated as a part of the "growing up" process.  This is not BAD, it just is the way it is.  Now, as an adult, you can break out of the mold.
• You discover your talents by asking others what you do best. You discover your quirks by asking your siblings what about you annoyed them. ;-)
• When you show up as your "real" self you will add value to those people who can really benefit.
• There is a way to leverage all of your experiences, talents, and passions into a service with RELENTLESS demand!
• Make connections by sharing experiences.

Key distinction: Idiosyncratic vs. normal

The essential questions:

• Who are you, really?
• What is your product?
• How is it special?
• How is it different from other similar offerings?
• How can you demonstrate cool?

Messages

Flaunting your quirks takes tremendous courage.  Remember, the opposite of courage is conformity NOT cowardice.

Everyone undervalues his / her talents – primarily because they are so natural that you take them for granted. Most people think that everyone can do what they do