Beastar

"Brand You is as personal as it gets. Brand You = Who you are. Perhaps, then, you'll be surprised at how often we say, 'Get together with a number of colleagues to consider…' Well, Brand You is personal…but it is also a Team Sport. The team, this time, is probably not your formal work group. Instead it's a Collection of Kindred Spirits…Brand You Wannabes, as I often call them in the book. That is, this "stuff" calls for a lot of chewing over."
- Tom Peters, The Brand You 50.

"I help people do what they were born to do AND become well known for doing it!"
-Dave Buck

Hey there! I'm glad you found your way to this section of my site. I call it "Be A Star" because becoming a brand name in your field requires you to think BIG and speak BOLDLY about who you are are what you do. This can be a little confronting for most people - we're soooo programmed not to think about ourselves in that way. Well, I'm here to tell you... It's time! The new economy is a "star-based" system. Unless you can differentiate yourself from your peers (we used to call it competition) in some way, you're not going to be noticed. These ideas will help you get the attention you deserve!


	Learn how to talk about what you do Introduction to "I Love My Work But I Hate To Market Myself" Real Audio, Transcript and Diagram are available. Key Point: The false comfort of cliches. If your marketing messge (your brand) sounds like a Hallmark card, popular book title or motivational poster it can't be used to sell professional services!


	Learn how to determine the value of what you do Market Your Talents NOT Your Self Real Audio, Transcript and Diagram are available. Key Point: Marketing and branding is a team sport because we all naturally undervalue our talents.

The person who is a master in the art of living
makes little distinction between their work and their play, their labor and their leisure, their mind and their body, their education and their recreation, their love and their religion.

They hardly know which is which. They simply pursue their vision of excellence and grace in whatever they do, leaving others to decide whether
they are working or playing.

To them, they are always doing both.

From the Zen Buddhist text


	Message As you creatively express your talents and gifts in a way that brings joy to yourself and adds value to the lives of others, you naturally attract and complete rewarding and lucrative projects. - Coach Dave


	Brand YOU Overviewl A few inspiring thoughts about the idea of creating your brand and why you'd want to do it.


	Nice Work If You Can Get It Very cool! My presentation at the ICF conference in Atlanta, GA.

		DaveBuck.com Phone : 973-601-9444 E-mail : dave@davebuck.com PO Box 904 Hopatcong, NJ 07843


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