I delivered this program as a break out session at the International Coach Federation (ICF) conference in Atlanta - October 2002
Finding your voice and defining your brand in the marketplace is like going on a thrilling expedition
Brand Booster Program There Will Never Be Another You!
(also know as...Put Your Quirks to Work)
Typical Formats: 9 Session Small group tele-Program, 90 minute keynote, half-day - 2-day workshop
Summary You can't develop your brand on your own - it's just that simple!
You ask why?
Because your brand only exists in the minds of others. In this
program you will tap into your practiced skills, hidden talents, bizarre obsessions, unique abilities and purposeful passions to craft your fundamental brand elements.
This program is a challenging exploration of what it means to be a memorable brand in the market place.
Description This program is based on the following themes
Your brand is a gateway to your true work You know you are here (meaning on the planet) to do something - to create something or
help others in some way. The question is, how can you set up your life and work so that you can do it.
The answer lies in your brand. (surprised?) When you create a compelling brand you attract people who want the promise of your brand - which you will deliver. However, the result that they are looking for often leads to deeper and more profound work that you truly desire. For example, my true work is in the area of profound, unabashed self-expression. Helping people create a brand is a perfect gateway or access point to this deeper work.
Your brand can to the same thing for you!
DO WHAT YOU DO! (Small Group Tele-program version only) Is there is any aspect of what you do for your clients that is generally done over the
phone (aka coaching, consulting, teleclass leading, talking to prospects)? If there is, you will be called upon to "work your magic" for one of your fellow participants during the
program and then get feedback from the group. AND from the experience of observing you in action we'll be able to help you define your brand very effectively.
Intended Results... The result for you will be a well-defined and memorable
brand and a working strategy to build your business doing your "genius work". AND we'll have a tremendously good time!
Flaunt your Quirks in a BOLD way
DO WHAT YOU DO
Embrace a metaphor that pulls everything together
Help your fellow adventurers
Form and USE an R&D team
Create or enhance a compelling brand positioning statement
DaveBuck.com Inc. (c) 1998, 1999, 2000, 2001, 2002
Don't ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive.
Harold Whitman
