Brand Positioning Program
The Best Thing For You Would Be Me!

Typical Formats: 6 Session tele-class, 90 minute keynote, half-day - 2-day workshop

Summary
Theme: I Love my work but I HATE to market myself!
MOST professionals struggle with marketing becuase they don't know how to talk about what they do in a compelling way! Creating a memorable brand position will solve this problem for you!  In this program you will define:

• Who do you work with in a way that creates an emotional connection.
• What do you do? avoiding the "false comfort of cliches".
• The intended results of your work in common language so your ideal clients can relate.
• WHERE'S the JUICE??? Learn how to describe your services and programs in a way that WOW's.
• How to position yourself as the best possible solution to the clients biggest problem?

Description
This program is based on the following themes:

How memorable are you?
In this program you use my perfected "Brand You Strategy" model to become WELL known . You will get crystal clear about how your values, experiences, knowledge and QUIRKS can be packaged for your ideal clients using the "Talk About What You Do and "Talent to Value" models. You will enjoy real-world examples from professionals just like you!

You will be amazed at how much easier it is to market yourself and your business when you can clearly and powerfully describe who you work with, what you do and the intended results.

Clarity
Most people get pretty "fuzzy" when they try to explain what they do. In this program we'll be using my time-tested brand-positioning formula. AND we'll have the hurl-o-meter ready to ward off  worn out clichés!!! (like "bridge the gap from where you are to where you want to be" UGH!)

Authenticity
A great brand must be REAL!  Watered-down "professionalism" will not get the attention of the people you want to work with.  You'll have to unlearn your high-school English writing and speaking style to get to the powerful voice within you!

Consistency
Information overload is a severe problem for most of us. To have any chance of being remembered, you have to present the same strong compelling message time after time.  We'll work to make sure your branding and messaging is something you never get tired of talking about

Intended Results

By the completion of the program, you will have four important branding elements polished and ready to share with the world!:

• Brand Positioning Statement
• Compelling Slogan
• The start of an R&D team
• 10 key branding words

Ovations!

"In December, I added 5 new clients to my practice. This month so far I have added 2 new clients. I attribute some of this to how I am branding myself.  It is amazing how much easier I am communicating what it is that I do, how I do it, and why I do it when I have branded my coaching practices and style.

The [program] is catalystic and magnetic in how it drew me into what you were saying and motivated me to try it out! And the results... well, you can see.  So Dave, thank you for that.

warmly,
Renee Freedman (coach)"