Branded Website Program
Night and Day (You Are The One)

Typical Formats: 9 Session Small group tele-Program, 90 minute keynote, half-day - 2-day workshop

Summary

In this program you will learn how to create web-content that puts the REAL you on the page.  So many websites are bland and confusing - trying to do to much or doing far too little.  This can be easily overcome when you learn what to write and how to write it.  You will also learn a few highly innovative web-content techniques including the branded assesment and the ideal client scenario.

Description
This program is based on the following themes

Put yourself on the page
Most people write in a style that they learned as a youngster in school - it's called "writing for the grade".  This usually leads to boring and impersonal web copy.  In this program you will create web-content that speaks in your voice. This will be more compelling for the reader (unless they happen to be a highschool english teacher) AND a lot more fun.

Learn by seeing
As we review and work with the key content areas, we will review existing websites of well-branded individuals.

Learn key web design concepts

• Orient around the visitor
• Answer the 3 key questions every visitor has
• Be clear about what you want the visitor to do
• Create a visual impact with photos and graphics
• MUCH more...

Intended Results...
The result for you will be web copy that really gets the attention of the visitor in a compelling, connecting and memorable way. 

• Your self-expression and creativity will surge
• You will complete all of the content for a working web-site (9-week tele-program only)
• You will have a better understanding of who you intend to serve and how to write in a way that they enjoy.
• Give and receive feedback from your fellow web buiding program "adventurers"